Not Sure What to Do Next With Your Marketing?
Are you a business owner, founder, or startup in Victoria—running a café, wellness studio, mobile massage service, or working as a plumber or landscaper? Let’s explore how tailored marketing can help grow your brand and reach the right audience. Book a FREE Call to connect, discuss your goals, and explore how I can support your growth through content, branding, and digital strategy. No pressure—just a friendly, no-obligation chat to see if we’re a good fit.
About Me
Marketing Strategist for Island Businesses
Hi, I’m Darren Amner, a Victoria-based marketing and communications specialist living in the Maplewood neighbourhood on Vancouver Island. Since moving here nearly three years ago, I’ve fallen in love with the island lifestyle—whether hiking coastal paths in Sooke or enjoying the charm of small towns like Sidney. Living here has deepened my connection to community and inspired me to support local businesses with the skills I’ve built over a 15+ year career.
I’ve led marketing strategies for global publishers like Wiley, Bloomsbury, and Taylor & Francis, and helped scale fintech and SaaS startups such as CoinField, Sologenic, and Finhaven. My work spans content development, branding, advertising, and campaign strategy—always focused on growth and measurable results.
I also had the honour of working with the late Dr. Sue Johnson—world-renowned psychotherapist and developer of Emotionally Focused Therapy—managing her PR, events, and marketing to support her global impact. I also collaborated with the Victoria-based ICEEFT team to continue advancing EFT worldwide. Today, I’m passionate about helping mission-driven and local businesses connect with the audiences that matter most.
Local Expertise
Strategic Marketing Solutions Tailored for your business
With extensive experience, I offer tailored marketing services for your business. From strategy development to SEO optimization and content creation, I help elevate your brand. Let’s create a plan that drives growth and delivers results.
Blueprint
Marketing Strategy & Planning
I offer customized marketing solutions designed to drive growth and achieve measurable results. From a focused 1-hour strategy call to comprehensive marketing plans and full-scale strategies, I help businesses align their marketing efforts with their goals, optimize their reach, and foster long-term success.
Visibility
Website & SEO Optimization
Tailored strategies to boost your online presence include website or social media audits, SEO-driven content planning, and compelling website copywriting that converts visitors into customers. By optimizing content with SEO best practices, search rankings improve, and user experience is seamless.
Creation
Content Creation & Copywriting
Develop compelling content through blog writing, email campaigns, and brand messaging. From crafting engaging 1,000-word blog posts to designing impactful email campaigns, I help you connect with your audience and build strong brand positioning that drives customer engagement.
Engagement
Social Media Marketing Strategy
Develop a strategic social media plan and content calendar for the next 3 months to engage your audience, build brand awareness, and drive results. I’ll craft a consistent posting schedule, create platform-specific content, and ensure your social media efforts align with your business goals for sustained growth.
Advertising
Advertising & Lead Generation
I create high-impact ad campaigns on Google and Facebook to drive traffic, generate leads, and boost sales. From strategic setup to precise targeting, I craft data-driven campaigns that maximize ROI. My project-based pricing ensures a tailored approach, delivering ads that reach the right audience and achieve measurable results.
Creation
Custom & Project-Based Work
I offer flexible, project-based marketing solutions designed to meet your unique needs. Whether you need a one-time campaign, specialized strategy, or ongoing support, I provide targeted services that align with your goals. Get expert marketing support without long-term commitments—just results-driven solutions that fit your business.
Why Choose Me
Proven Expertise, Tailored Strategies, Real Results
Proven Experience Across Industries
With broad experience across marketing, publishing, fintech, SaaS, and beyond, I develop strategies that drive impact. I've worked with global brands, startups, and nonprofits, giving me the versatility to create solutions for businesses of all kinds. No matter the industry, I bring a strategic and results-driven approach to growth and engagement.
Data-Driven & Results-Focused
I don’t rely on guesswork—every strategy is built on analytics, market insights, and proven tactics. From boosting brand awareness to increasing engagement and lead generation, I track performance and optimize for success. My goal is to create marketing campaigns that deliver measurable impact and drive long-term business growth.
Personalized, No-Fluff Strategies
Your business is unique, and your marketing should be too. I develop customized, results-driven strategies—no generic templates, just practical, high-impact solutions tailored to your goals. Whether you're in Victoria, BC, or beyond, I focus on what truly moves the needle to help your business grow and thrive.
Blog
Testimonals
“I worked with Darren at Routledge (Taylor & Francis) from 2010 to 2014. Creative, collaborative, and full of ideas, he helped drive successful campaigns, boosting international sales. Highly recommended!”
Chris J, Head of Development & Fundraising at Vallarta Botanical Garden
30 min